Tags: advertising, irritating, online, out of the box, snail, The Times, VW Polo
While reading an online article from The Times today, I encountered a most invasive form of advertising. An animated ‘snail’ suddenly popped out of the rolling static ‘VW Polo’ ad box on the right of the screen, and began inching its way across my reading path, from right to left, so it was hard to miss.
This is certainly in your face, and while I am a fan of different forms of online advertising, and this is certainly ‘out of the box’, it might prove rather irritating. The snail is elusive and you’ll need to wait until the ‘Polo’ ad shows up to accompany the article, but it’s worth the wait. What do you think?