totallyMAd – The Blog

Loeries and Cannes Lions put local and international talent in the spotlight

March 25, 2011 at 8:22 am | Posted in Uncategorized | Leave a comment
Tags: Cannes Lions, Loeries

We have an extremely high standardof creative work in the country, as is evident from the winners of awards such as the Loeries and thePendorings, and from the type of ads we see on our TV screens; hear on the radio; and see in print. Our creative work is also often compared to an international standard, winning international awards at Cannes Lions and the like, and with many commentators saying that our advertising is on par with its international counterpart.

So, with both the Loerie Awards and the Cannes Lions Awards having announced their call for entries for 2011, what better time to juxtapose local and international talent, while at the same time taking the opportunity to mingle with other creatives and experts in all forms of communication and creative thinking. And there’s no doubt that advertisers want to be part of the action, actually anyone in the communication industry would give their eye teeth to attend – just ask my colleagues!

With such high quality work being produced, it is important that it is recognised and nurtured on the local and international front, and I think this is where the real importance of these awards comes in – sure, it’s great to be recognised in the industry and add that trophy to your collection, but it also fosters competition to create even better work and take the industry from strength to strength, so in this way, I can understand the hype around the awards so far in advance, even if it does feel as if we’re in a constant cycle. And as this is the creative industry, why not have a bit of fun, learn something and show off while doing so?

What is your opinion of South African advertising, and how does it compare to its international counterpart? We would love to hear your comments!