Last week’s Sunday Times featured an interesting article by Bettina Wassener, originally published in the New York Times, titled: ‘Please fasten your belts while we unbuckle ours.’ It explains how Air New Zealand’s new in-flight safety video, titled “The Bare Essentials Of Safety, and its related ad campaign, feature (painted) naked staff, with the aim of ‘putting bums in seats’.
The related commercial, titled ‘Nothing to Hide’, instils the message that Air New Zealand airfares have nothing to hide, as they include baggage allowances and refreshments. The 45-second clip features body-painted Air New Zealand staff, and uses Gin Wigmore’s track, Under my skin.
It has had over two-million viewings on YouTube, making it the most viewed clip from New Zealand, ever. Cheeky, but clever.
Click here to see it.
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